Author Archives: Andrew Hood

To the uninitiated, anchor text is the clickable, blue-underlined text that you see on most websites.  When you click on those links, you…

When it comes to image SEO optimization, most of you are probably familiar with the use of ALT tags. However, did you know…

Are you worried that a strategy of in-bound linking may harm your site ratings? Don’t be! Google does not place penalties for in-bound…

As a marketer, there was a time when you absolutely had to have a mention in print directories like the Yellow Pages, or…