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Author Archives: Andrew Hood

Anchor Text SEO Strategy: Using Anchor Text Effectively in Back-links

To the uninitiated, anchor text is the clickable, blue-underlined text that you see on most websites.  When you click on those links, you…
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Strategic Image SEO Optimization: Best practices for image file optimization

When it comes to image SEO optimization, most of you are probably familiar with the use of ALT tags. However, did you know…
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Inbound Linking Strategy: Can they harm my rankings?

Are you worried that a strategy of in-bound linking may harm your site ratings? Don’t be! Google does not place penalties for in-bound…
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PPC Versus SEO – What you need to know before you decide

As a marketer, there was a time when you absolutely had to have a mention in print directories like the Yellow Pages, or…
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